Rebel Marketer
SEO, Paid Search & Attribution
Two decades as the solo marketing team building pipelines with whatever channels worked.
The Fake SAAS Project – Creating Demand
We all know marketers are gullible. Me included. That’s why we download playbooks, blueprints, and lead magnets, knowing full well the prize at the end is going to be absolute rubbish. Okay, maybe that’s just me. Anyway, let’s crack on. Phase One: The Setup I’m…
What is Performance Marketing?
Marketing Performance (Not Performance Marketing) Performance marketing is a type of marketing where payment or evaluation is tied to a measurable outcome. That outcome could be an impression, a click, a lead, a sale, recurring revenue or a whole plethora of other…
Signs of life
The next thing I did was add Meta titles and descriptions to pages. I predicted this would have little to no impact. I was right, but not because of the obvious, but because the pages were not even indexed. So that’s that one fucked up. Anyhow, I indexed the…