20 Years of SEO Audits
I’ll tell you what’s broken and why
What I Do
An SEO audit isn’t a PDF full of screenshots and amber traffic lights. It’s someone who’s looked at thousands of sites telling you exactly what’s holding
yours back, and what to fix first. That’s what you get.
Who Am I?
I’m Dan. Twenty years of technical SEO. Not managing accounts or selling software but actually auditing sites. I built The Equalizer because I got tired
of bloated tools that tell you everything and help you with nothing. I’ll tell you what matters.
Who is it for?
Small businesses, in-house teams, and agencies that know something’s wrong but can’t pinpoint it. If you want a straight answer from someone who’s been doing this since before Google Analytics existed, rather than a monthly retainer from an agency, you’re in the right place.
Are You Showing Up in AI Search?
Google AI Overviews, ChatGPT, and Perplexity are changing how people find businesses. Most sites aren’t structured to appear in them. I can tell you if
yours is and what to do about it.