About
I’ve been doing this for 20 years. I still find it interesting. Make of that what you will.
Since then I’ve worked with brands, agencies, and in-house teams. Different budgets, different industries, same
fundamentals being ignored by the same kind of people with the same amount of confidence. SEO has “died” more times than I can count. Penguin, Panda, mobile-first, voice search, zero-click, AI Overviews. It’s
never died. It’s just got harder to bluff your way through.
What I actually do
I work as a fractional SEO consultant. part of your team, without the agency overhead. No account managers. Just me, your data, and two decades of having seen this before.
I specialise in technical SEO: crawlability, site architecture, structured data, Core Web Vitals, indexation. The stuff that gets waved at in audits and deprioritised in sprints. The stuff that, when it’s wrong, quietly limits everything else you’re doing.
Why fractional?
Most businesses don’t need a full-time SEO lead. They need someone senior enough to know what matters, available enough to stay across it, and honest enough to say when something’s working or not.
Who Is It For?
- This works best if you’re a:
- Marketing director who doesn’t want the agency budget
- Founder who knows SEO matters but doesn’t know where to start
- Business owner who want better brand visibility or just to be found online