Rebel Marketer
SEO, Paid Search & Attribution
Two decades as the solo marketing team building pipelines with whatever channels worked.
Marketing Buzzword Translator
Marketing Buzzword Translator Marketing buzzwords are a fact of life. They come in acronym format when somebody is trying to justify their existence and could be one of the following: ROI, ROAS, KPI, CAC, MER. A A/B Testing: Running two versions of something to see…
Creating and monetising a playbook
How easy is it to create and monetise a marketing playbook? I’m sick of reading articles about people making £30,000 on Payhip in three months without posting on social media. Not because I doubt the numbers (though I do), but because they skip the only part…
Digital Marketing is Not Passive
Digital Products Are Not a Vehicle for Passive Income… Or Are They? Most people create for a hobby or a passion. Then some made money from ads. Then careers emerged. Then endorsements. Then the term “influencer” was born. Now it’s Canva + ChatGPT +…