Creating and monetising a playbook

How easy is it to create and monetise a marketing playbook? I’m sick of reading articles about people making £30,000 on Payhip in three months without posting on social media. Not because I doubt the numbers (though I do), but because they skip the only part...

The Fake SAAS Project – Creating Demand

We all know marketers are gullible. Me included. That’s why we download playbooks, blueprints, and lead magnets, knowing full well the prize at the end is going to be absolute rubbish. Okay, maybe that’s just me. Anyway, let’s crack on. Phase One: The Setup I’m...
Signs of life

Signs of life

The next thing I did was add Meta titles and descriptions to pages. I predicted this would have little to no impact. I was right, but not because of the obvious, but because the pages were not even indexed. So that’s that one fucked up.  Anyhow, I indexed the...
Setting The Foundations

Setting The Foundations

Now that I’ve got some content on the website, it’s time to start optimising it. The first thing I’m doing is adding metadata to the pages and posts. I’ll write up the results in 7-day periods. I’m trying to avoid shortcuts where...