by admin | Nov 14, 2025 | Paid Search
Marketing Buzzword Translator Marketing buzzwords are a fact of life. They come in acronym format when somebody is trying to justify their existence and could be one of the following: ROI, ROAS, KPI, CAC, MER. A A/B Testing: Running two versions of something to see...
by admin | Nov 14, 2025 | Paid Search
Marketing Performance (Not Performance Marketing) Performance marketing is a type of marketing where payment or evaluation is tied to a measurable outcome. That outcome could be an impression, a click, a lead, a sale, recurring revenue or a whole plethora of other...
