by admin | Nov 17, 2025 | Uncategorized
I was watching a Minecraft video on YouTube with my son. He turned to me and said, “The ones in ‘For You’ are better.” The algorithm got him already. At age seven, he’s learning that curated beats chronological, that personalised trumps searching. That comment...
by admin | Nov 15, 2025 | Uncategorized
Twenty years ago, Wired covered a story about Bob, a developer who paid someone in India $12,000 a year to do his job. He worked 90 minutes a day and considered replicating the scheme. That was outsourcing labour. What we’re doing now is different. We’re...
by admin | Nov 14, 2025 | Marketing Metrics
The Bourne Identity of Marketing Stacks You know the feeling. You’re three months into a role, and someone shows you the software subscriptions. HubSpot is sitting dormant with 47 contacts. There’s ActiveCampaign for “automation,” Zoho Mail for...
by admin | Nov 14, 2025 | Paid Search
Marketing Buzzword Translator Marketing buzzwords are a fact of life. They come in acronym format when somebody is trying to justify their existence and could be one of the following: ROI, ROAS, KPI, CAC, MER. A A/B Testing: Running two versions of something to see...
by admin | Nov 14, 2025 | SEO
How easy is it to create and monetise a marketing playbook? I’m sick of reading articles about people making £30,000 on Payhip in three months without posting on social media. Not because I doubt the numbers (though I do), but because they skip the only part...
by admin | Nov 14, 2025 | Uncategorized
Digital Products Are Not a Vehicle for Passive Income… Or Are They? Most people create for a hobby or a passion. Then some made money from ads. Then careers emerged. Then endorsements. Then the term “influencer” was born. Now it’s Canva + ChatGPT +...
by admin | Nov 14, 2025 | SEO
We all know marketers are gullible. Me included. That’s why we download playbooks, blueprints, and lead magnets, knowing full well the prize at the end is going to be absolute rubbish. Okay, maybe that’s just me. Anyway, let’s crack on. Phase One: The Setup I’m...
by admin | Nov 14, 2025 | Paid Search
Marketing Performance (Not Performance Marketing) Performance marketing is a type of marketing where payment or evaluation is tied to a measurable outcome. That outcome could be an impression, a click, a lead, a sale, recurring revenue or a whole plethora of other...
by admin | Oct 17, 2025 | SEO
The next thing I did was add Meta titles and descriptions to pages. I predicted this would have little to no impact. I was right, but not because of the obvious, but because the pages were not even indexed. So that’s that one fucked up. Anyhow, I indexed the...
by admin | Oct 7, 2025 | SEO
Now that I’ve got some content on the website, it’s time to start optimising it. The first thing I’m doing is adding metadata to the pages and posts. I’ll write up the results in 7-day periods. I’m trying to avoid shortcuts where...
