Marketing Has a Bullshit Problem

The industry runs on templates, done-for-you campaigns, and recycled tactics dressed up as innovation. Everyone’s a marketer now because the barrier to entry has disappeared. Mobile phones for photography, Canva for design, pick an AI for copy. The tools got easier, but the results got worse. The craft is cheapened by the day.

What’s missing is judgment. The ability to tell the difference between what sounds good and what actually works. That comes from doing the work, making mistakes, and learning what doesn’t translate from one business to another.

Marketing became a lower-paid career because everyone thinks they can do it. The tools made it look easy. But tools amplify craft, they don’t replace it. You can’t shortcut to taste. You can’t automate your way to knowing what works.

What Is Rebel Marketer

I test marketing tactics in real time and document what happened I run experiments like “How easy is it to create demand for a fake brand?” I write commentary based on 20 years of watching what works and what doesn’t. This generally covers:

SEO & Content – What ranks, what doesn’t, why it matters
Experiments – Things I’m testing right now
Marketing Tools – Which ones are worth it
Anti-Guru Files – Calling out bad advice
AI in Marketing – Where it helps, where it doesn’t

I also compile resources I’ve built over 20 years. Negative keyword lists. SEO checklists. Marketing processes. Free to download. Just things that save time. All I ask in exchange is your email address. No daily spam. No fake urgency. Just stuff worth reading when I have it.

Why the Rebel Marketer?

You’ve either stumbled on this site looking for something specific, or somebody told you about it. That’s real marketing. No fancy campaign, no style-over-substance bullshit.

I’ve been in digital marketing for 20 years. I’ve scaled startups, managed agencies, and run campaigns across CPG, SaaS, B2B, and charity sectors. I’ve managed budgets over £500K in Google Ads spend and built three startups into mature sales pipelines. I’m currently Head of Growth at a CPG white-label company.

I’ve watched every shift. Mobilegeddon. Algorithm updates. Performance Max. The AI explosion. I’ve been around long enough to see tactics cycle back, tools become obsolete, and platforms rise and fall.