500+ keywords that will save you shitloads of time, and potentially hundreds of pounds each time you start a new campaign.

• These are real keywords from almost 2 decades of learning the hard way
• Each keyword has either cost me, my boss or a client money, don’t suffer the same fate
• Avoid early awkward conversations, filter out the shit right from the start

I’ve been doing search ads for 20 years. 

I’ve managed hundreds of campaigns and spent millions on ads and made every mistake Google Ads allows.

1. 475 universal keywords to import into your negative keyword list
2. 195 countries, just in case you have fucked up the location settings, or Google has
3. Names – because sometimes famous people have the same name as your product.