ROAS CALCULATOR

ROAS (Return on Ad Spend) can be calculated by dividing your ad revenue by your ad spend, then multiplying by 100. This gives you a percentage. 

As a formula, to calculate ROAS you would use this formula:

Ad Revenue / Ad Spend * 100

Gone are the days of a sky-high ROAS. Rising competition, high cost per click, and/or impressions mean returns are lower than ever.

Strong conversion rate optimisation tactics and super-targeted ads can make all the difference. To break even on your ad spend, you’re looking for 1.00x or 100%. 

There’s no hard and fast rule of what good ROAS is as it depends on other factors, like how much was spent on content, how much your wages are and how much you pay your agency running ads. 

All it shows is that a campaign is covering it’s budget.