Rebel Marketer
SEO, Paid Search & Attribution
Two decades as the solo marketing team building pipelines with whatever channels worked.
Has AI Made Marketers Lazy
I was watching a Minecraft video on YouTube with my son. He turned to me and said, “The ones in ‘For You’ are better.” The algorithm got him already. At age seven, he’s learning that curated beats chronological, that personalised trumps searching. That comment…
Outsourcing the Soul of Work
Twenty years ago, Wired covered a story about Bob, a developer who paid someone in India $12,000 a year to do his job. He worked 90 minutes a day and considered replicating the scheme. That was outsourcing labour. What we’re doing now is different. We’re…
When is the right time to buy marketing tools?
The Bourne Identity of Marketing Stacks You know the feeling. You’re three months into a role, and someone shows you the software subscriptions. HubSpot is sitting dormant with 47 contacts. There’s ActiveCampaign for “automation,” Zoho Mail for…