Tools for SEO & AI Search

Basic Launch Essentials Checklist
On Page SEO Checklist
SEO Snapshot Bookmark

• CAC Calculator 
• MER Calculator
• ROAS Calculator 

Yes. SEO remains critical, and in many ways it’s more important than ever. While search behavior is evolving (with users exploring alternatives to Google and relying on AI language models), the principles of SEO still apply.

The difference is that SEO has evolved beyond basic on-page optimisation and plugin configurations. Today’s SEO requires deeper thinking about site architecture, content structure, and how information is organized. The same practices that help your site rank well in traditional search engines are the foundations that make your content accessible to AI models.

In 2026, an SEO professional’s role has expanded: technical performance, semantic markup, content quality, user experience, and preparing sites for discoverability across multiple platforms (search engines, language models, voice assistants). It’s not about gaming algorithms. It’s about building better websites.

SEO typically takes 3-6 months to show meaningful results, though competitive industries may take longer. The timeline depends on your site’s current authority, competition level, content quality, and how established your domain is. You should see early indicators like improved indexing within the first 8-12 weeks, but significant traffic growth usually happens around months 4-6 and continues building from there. Brand new sites take longer than established ones with existing trust. Anyone promising first-page rankings in 30 days is likely using risky tactics or targeting extremely low-competition keywords.

Quality SEO typically costs between £1,200-£4,000 per month for small to mid-sized businesses, Though prices vary based on competition, site size, and scope of work. Agencies sit at the higher end due to overheads and team expertise, while experienced freelancers or solopreneurs with professional tools often charge £800-£2,500 monthly for comparable work.