SEO Tools without the cost

I got a bit fed up with the SEO industry. Expensive SEO tools promise everything and deliver nothing. Plugins that are supposed to inject code but don’t. On page audits you could do yourself, and AI’s latest gift; Vibe coded tools that hide what they actually do and promise the world.  So I built free alternatives. Tools that show you exactly what’s on a page. They do one thing: give you the evidence you need to fix technical SEO. Use them to audit your own site, verify what your agency claims they did, or convince your developer that their code doesn’t work or use them as a base to build your own, better tools.

Who are these tools for? Solo Marketers chucked in at the deep end

These tools are for anyone, but will be particularly useful for these situations: 

• You’re locked out of your website by an agency or developer, and you need them to make some technical changes and you need to get it right the first time, without back and forth
• You’re a solopreneur looking to scale up without ads
• You’re building SEO from the ground up
• Maybe you work with an IT department or web developer who handles the technical side of things
• You’ve tried and tested some SEO plugins, but they haven’t worked out for you
• Trusted expensive tools instead of building your own content strategy 
• Had to brief copywriters on SEO fundamentals
• Had your boss’s mate’s cousin’s wife tell them you’re not ranking and now you have to fix it
• You’re responsible for SEO, its not the main part of your job, and you’ve zero resources

• The One-Click Page Audit 
• The Schema Finder
• RAG Ready Checker
• Full SEO Checklist
  
• SEO Magic 8 ball
• SEO Bullshit Detector 

Is SEO still an important thing in 2026?

Yes, but don’t listen to traffic light plugins; these can easily be manipulated. The fundamentals matter more than ever: site structure, semantic HTML, and clean schema.  The difference now is that AI models are reading your site alongside Google. 

How has SEO changed?

Search is getting split up more and more. People ask ChatGPT, search TikTok, search through Reddit threads for answers. Google’s still dominant, but you now need to think about how LLMs retrieve and cite information.  While there are subtle differences, there is an overlap of fundamentals.

How long does it take to see results?

Realistically, it used to take 3-6 months for meaningful traffic from organic search. There was a time when you could get page snippets and rank pretty high in about 6 weeks, but those days are gone. People don’t even get to your site anymore, but language models and AI overviews have come into play.  Anyone promising first-page rankings in 30 days is probably lying. Depending on industry and competition its possible. 

Why are these free?

I needed them for my own work and figured other people did too. Charging monthly for diagnostic tools is absurd when you know what you’re looking at. If they help you fix technical SEO without needing a tools budget, that’s enough